About Fescue
Fescue is one platform for membership, bookings, food and beverage and billing at premium golf clubs, country clubs and resorts. We are five people, working with clubs in Britain and the United States.
Read what the platform covers in detail, review how Fescue is priced, or request a private demonstration.
How we work
A club asks for something. It is specified in the conversation, not in a ticket, and it is usually running that week. There is no product board between the request and the change, because the person who takes it is the person who writes it.
01
Nobody has to wait for a quarterly roadmap to be reopened.
02
Not in the next release cycle, and not in the next season.
03
The person in your boardroom runs your implementation and gives you their number.
This is what five people buys a club.
What we have built
Membership, the tee sheet, POS across golf shop, bar and restaurant, tournaments and leagues, the events diary, accounting through to Xero, payroll and the reporting the board reads.
Booking, live scoring, WHS handicap, statements and wallet, coaching, the golf shop, and an assistant that books rather than just answers.
The household as the account, racquets and pool, the food and beverage room, private functions from enquiry to invoice, and the gatehouse.
One record underneath all three. It is the thing that takes a decade to retrofit and we have never had to.
Origin
Alex Moffett is a golfer, and a member at clubs where the golf was faultless and the software was not. One app to book a tee time. Another for his handicap. A card behind the bar. A paper diary for the pro. A membership dues invoice that arrived by post. Five ways in, and not one of them spoke to another.
He assumed it was a member's problem. It was not. Behind the desk he found the same fragmentation and worse, a general manager reconciling four systems by hand at the end of every month, a secretary keying the same member in twice, a finance director who could not answer a simple question about Saturday's revenue without three exports and an afternoon. So he started building, and for nearly a year he worked on it alone: sitting in clubhouses, filling notepads, mapping how a club actually runs rather than how software companies imagine it runs.
“Go in with a blank notepad.”
The method
Clubs were sold off-the-shelf systems for twenty years and quietly bent their operations to fit them. We take the opposite view. The first meeting establishes how your club runs, in your language, and the platform is configured to that. Where a club needs something the platform does not yet do, we write it.
The team
Founder & Chief Executive
Plays off ten, which is rather the point, Fescue was designed by a member, not a vendor. He spent a year in clubhouses working out what clubs actually needed before a line of it was written, and still takes the first meeting with every club himself.
Technology Lead
Off ten as well, so he tests the product the way members use it. Builds the part that has to be right at six on a Saturday morning, when the first four-ball goes out and nobody is thinking about software.
Sales, United Kingdom
Caddied professionally on tour before this, a career spent reading a course and the person walking it. He takes the first conversation with most British clubs, and arrives with a blank notepad and no script.
Sales, United States
A mid-amateur with designs on turning professional, still competing while he leads our expansion across American private clubs and resorts. He walks in as a player first, which tends to shorten the first meeting considerably.
Software Engineer
A developer by instinct, and as disciplined in the gym as he is in the codebase. Owns the infrastructure, the part members never see, and the part that can never be wrong.
Procurement
Everything a board will ask, before it asks.
All of it verifiable without us.
The journey
Alex formalised the business around a single question: why does a club need six systems to run one day?
Backing from people who know the game and the business behind it, enough to bring Karl on board and both build the platform properly rather than quickly.
Tee sheet, membership, billing, POS, coaching and the front desk running under one roof at our first live clubs.
A further round to open the United States and put a proper commercial and development team behind the product.
The same platform, a bigger remit. Clubs asked us to run their hospitality; other sports asked for what golf had. We took a name that belongs to all of it, fescue is the fine, hard-wearing grass the world's best greens are cut from.
Questions
Fescue (TeeTrack Ltd) is a single management platform for golf clubs, hotels, restaurants and sports and leisure venues, covering membership, bookings, food and beverage, POS, payments and reporting in one system of record.
Yes. TeeTrack Ltd was founded in January 2025 and rebranded to Fescue in July 2026 as the platform expanded beyond golf into hospitality and other sports. The legal entity remains TeeTrack Ltd, company number 16610438, registered in England and Wales.
Private and public golf clubs, resorts, hotels, restaurants, and sports and leisure venues in the United Kingdom and the United States.
Yes. Fescue is designed so a venue runs its entire operation from one platform and one login, rather than reconciling several systems that do not talk to each other.
Fescue was founded by Alex Moffett, a club golfer and software founder who built the platform after experiencing the problem as a member.
See it at your venue
We will come to your club, with a blank notepad, and show you your own Saturday in Fescue.
HELLO@FESCUE.CLUB
